About Us

In 1968, after working in residential and commercial real estate for a number of years, Rob Berry founded R.R. Berry Realtors.  Rob believed in treating people according to The Golden Rule, the power of self-motivation and the Boy Scout Motto of ‘Be Prepared’.  Over the years, Rob and his partners developed multifamily, office, industrial, retail, residential, and self storage assets.  At RRB Development, the foundation that Rob laid over many years and the values that he instilled still remain strong in the ongoing family business.


Who we are and what we do

RRB Development, LLC (“RRB”) is a value-focused real estate developer, owner, and asset management company that strives to uphold a set of Core Values and Principles.  RRB’s fundamental real estate thesis is that investors and partners can achieve substantial returns through investment in a diversified portfolio of self storage assets which combines “core-plus” properties, assets going through the “value-add” phase, and opportunistic/development only when certain market cycles or submarket conditions are appropriate. The goal of this strategy is to tailor our real estate portfolio to seek an ideal blend between consistent and sustainable income and strong potential for capital appreciation, while mitigating market cycle risk.

To learn more about our firm and our strategy please visit our Investor Portal.


Our Investment Objectives

  • Asset Preservation: Protection of our partner and investor capital is our paramount goal. We seek to invest in assets with long-term durable value, which mitigates most risk of loss of investment principal.
  • Income: Tax-advantaged cash flow generation, which provides partners and investors with passive quarterly distributions that may be tax sheltered or tax-deferred.
  • Asset Value Growth: Purchasing assets that through a combination of long term rent growth, capital improvements and optimal occupancy will create values greater than our original purchase price.
  • Investment Horizon Alignment: Aligning our capital stack, investor objectives and return targets with investment durations that are appropriate to the asset strategy rather than seeking to ‘time the market’.


Our Strategic Objectives

  • Identify unique market segments and niche asset investment opportunities.
  • Add value through active asset management or market repositioning.
  • Align with best in class service providers and innovative technology.
  • Maximize returns while carefully managing risk from life-cycles, economic drivers and asset-level leverage.
  • Endeavor to anticipate market and consumer demand.
  • Identify and constantly monitor multiple exit strategies.


RRB Development Core Values & Guiding Principles

  • We believe in the motivating and transformative power of the American Dream. We believe that given respect, the right tools and an appropriate opportunity any empowered individual can accomplish or exceed their personal and professional goals and achievements.
  • We require complete honesty and integrity in everything we do.
  • We value clarity, objectivity and mutual respect in our communication and in our actions with our clients and ourselves.
  • We approach all challenges, struggles, successes and failures in life with a Positive Mental Attitude. We seek the opportunity in every difficulty we face.
  • We are self-starters. We believe in inspiring creative and imaginative ideas. Furthermore, we feel there is no such thing as a bad idea, only bad decisions.
  • We believe in teamwork and that to succeed we must collaborate and encourage stakeholder participation for successful implementation of our goals.
  • We believe that every person we encounter has something to teach us. We value our relationships and recognize that mutual trust is established and built by living up to our word and respecting the opinion of others.
  • We are frugal. We guard and conserve the company’s resources with at least the same vigilance that we would use to guard and conserve our own personal resources.

To learn more about our firm and our strategy please visit our Investor Portal.


James (Jim) Berry


Jim Berry is the Managing Member of RRB Development, LLC. (“RRB”) where Jim has been actively developing Self-Storage assets in and around the Atlanta MSA. Jim feels strongly that current and long-term demographics coupled with the lack of newly built supply has created an amazing window of opportunity to develop more self-storage facilities. Additionally, given the outstanding historical performance and stable cash flows that the self-storage asset class has proven to provide investors, Jim feels that demand from institutional and private investors will not only increase, but also sustain through future market cycles. Since 2015, RRB has closed on over $60 million of debt and equity comprising over 650,000 square feet of commercial real estate.

Jim seeks to apply his experience in mixed-use masterplanned and New Urbanist developments to urban infill self storage development.  As traditional suburban real estate (such as offices, apartments and retail) has morphed in form to accommodate an urban context, so too must self storage if it is to fit seamlessly within these urban environments.  Today’s urban municipalities have adopted a variety of smart growth and urban infill codes and regulations focused on creating a lively pedestrian friendly environment that offers live/work/play opportunities.  Jim has had great success by applying his understanding and previous experience in New Urbanism while working with governing authorities and neighboring stakeholders to design a project which is commensurate with the existing urban context.

Prior to forming RRB, Jim was the Executive Vice President and General Manager of Las Catalinas in Costa Rica, which is a 1,200 acre mixed-use New-Urbanist resort town. Jim started working at Las Catalinas in late 2006 after finishing a condo project located a few hours south. As the first employee at Las Catalinas, Jim was responsible for all aspects of the greenfield development project starting with initial infrastructure and land planning studies, zoning and entitlements, master and phase infrastructure construction, vertical construction, legal, accounting, government relations, environmental affairs, community development, operations, sales and forward strategy. Since 2006, Jim had the privilege to assemble, hire, manage and supervise an excellent group of professionals and led the company’s personnel growth to over 60 direct employees in addition to a myriad of contractors, consultants, attorneys and advisors.

Jim decided to make the move to Costa Rica in late 2005 after his employer, Sivica Communities in Atlanta, asked him to move to Charleston, SC to open new office. Jim served as a Regional Manager & Land Development Manager for Sivica and was responsible for all aspects related to the delivery of the developed property including but not limited to overseeing engineered design, permitting, bid and award of contracts, contract management, inspections, plat approval and recording, and builder inspection and delivery. Prior to joining Sivica, Jim worked as a Commercial Leasing Associate at Dewberry Capital after graduating from Georgia Tech, where he also interned with The Myrick Company and Post Properties during his studies.

Jim has been a member of the Urban Land Institute, the Congress for New Urbanism(CNU), the International Council of Shopping Centers (ICSC), is a licensed Georgia Real Estate agent, and taken several CCIM certification classes. As a second generation developer, Jim spent his childhood driving around sitting on his father’s armrest as his father and his partners considered different properties, visited tenants and created back of envelope deals. Jim is excited about the current market cycle and working with his investment partners to maximize the use and profitability of their real estate holdings, as well as identify opportunities to develop and aquire properties.  Jim enjoys golf, outdoor adventure sports, grilling on his Big Green Egg and spending quality time with his daughter Lucy, son Reid and wife Julia.

jim@rrbdevelopment.com   404-643-8245

Daniel Grass

Acquisitions Analyst

Daniel Grass is the Acquisitions Analyst for RRB Development, LLC. Daniel’s role is to lead RRB Development’s asset acquisition efforts for new self-storage development projects and existing facilities as well as assist in consulting roles for the Development Consulting Services group. Daniel is responsible for the due diligence process in acquisitions of self-storage development sites and existing facilities including detailed analysis of zoning, demographics, financial data and project feasibility. Daniel coordinates with land owners, brokers and RRB Development’s capital partners to underwrite new sites and finance RRB’s self-storage developments in the Southeast.


Prior to joining RRB Development, Daniel was an associate at the Calkain Companies, where he worked on a specialized team that closed over $20 million in transactions. Daniel also provided consulting services to real estate investors and business owners to help maximize the profitability of their investments.


Daniel began his career as an executive assistant and financial analyst at Bull Realty, Inc. after graduating from the University of Georgia in 2013. He was responsible for providing transactional support, financial and market analysis, creating offering memoranda, lease abstracting and assisting in company accounting procedures. The broad range of responsibilities at the beginning of his career enabled Daniel to develop a solid foundation of real estate expertise from which to build on. Daniel was a competitive runner while at the University of Georgia, and he continues to enjoy running and competitive sports.


Brandon Berry

Property Management & Leasing

Brandon began his career in commercial real estate in 2006 while working with his father and learning the business from the ground up.  Brandon leads the retail property management and leasing activities for the shopping centers as well as all matters pertaining to the estate. Brandon Graduated from Kennesaw State University with a Bachelor of Science in Finance.  Brandon previously worked for Stanfield-York Company where he did retail leasing, land sales and property management, including the assets of RRB Development. Brandon is a licensed Georgia real estate agent and has extensive experience in managing and leasing retail and self-storage properties and strives to establish a connection with his tenants. Brandon enjoys the outdoors, woodworking and is an automotive enthusiast.

Paul Berg

District Manager - USA Storage Centers

Paul Berg is a self-storage professional who has managed over 20 facilities covering 5 states and more than 900,000 net rentable sq. ft. during his 15 years in the self-storage industry. Paul’s self storage experience includes new store openings after acquisition, transitioning management of underperforming stores, turning the stores around in a short period of time, managing multiple sites and achieved consistently increasing YTY facility revenues of  3%-10%.  Paul is responsible for helping grow the USA Storage portfolio by providing his management expertise including setting up websites, enforcing processes and procedures, hiring and training onsite personnel, and assisting with HR and tenant issues with our onsite property managers.  In addition to growing revenue, Paul has a keen eye on how to decrease expenses to improve the bottom line for owners and investors.

Paul moved to Atlanta in mid 2016 with his Fiancé (now wife) and 2 dogs to work for USA Storage Centers where Paul has accomplished increasing revenues 10% in his short time with USA Storage Centers.  Paul started his career managing convenience stores in the Pennsylvania market for 12 years and was consistently a top revenue performer in the industry before switching over to the self-storage industry.  During his career, Paul has worked for companies including Extra Space Storage, North State Storage, Amerada Hess and Mobil oil and enjoys focusing on increasing the profit and bottom line number with his expertise.